Interesting that “social media” is such a toxic brand these days that Snapchat’s recent marketing campaign is all about how Snapchat very definitely isn’t social media

In fact, it was built as an antidote to social media

This is rather different to how they previously touted it, at least to organisations who might want to pay them something. Less than one year ago they were busy business-blogging that you should throw your advertising dollars their way given that:

Snapchat is a prime example of a social media platform.