The last of the big tech giants recently released its version of a large language model generative AI assistant - Amazon’s somewhat dystopia-sounding “Q”. Not to be confused with OpenAI’s supposed-to-be-secret super powerful AI model codename Q*.

Amazon Q is aimed at businesses, especially those that already use Amazon technology as part of their operations, rather than entertaining your desires to hear robot-generated fan-fic. Perhaps more of a rival to Microsoft Copilot than ChatGPT.

By connecting it up to your existing data sources:

Business users—like marketers, project and program managers, and sales representatives, among others—can have tailored conversations, solve problems, generate content, take actions, and more.

Somewhat predictably, just 3 days later it hit the news due to leaked documents suggesting that it is “experiencing severe hallucinations and leaking confidential data”.