From the BBC:
Toy manufacturer Mattel has said it “deeply regrets” a misprint on packaging for dolls inspired by the new Wicked movie which listed the address for an adult website.
Whoops.
The doll in question, sans dirty website link:

The BBC is too discreet to say which website it was. I would not be amazed to learn that it was wicked.com. Certainly don’t load that up to check on your work computer (note to self). Probably wickedmovie.com was what they meant to label the children’s toy packaging with.
What should you do if you have one of these prize items? I always love reading the corporate response to these mishaps.
Consumers who already have the product are advised to discard the product packaging or obscure the link and may contact Mattel customer service for further information.
OK, let me get my sharpie out immediately. I would also half-like to call customer service to see what “further information” they could possibly have.
Of course some customers always like take it a little further. One (American) mother is suing Mattel for exposing her daughter to the rogue URL.
Her daughter immediately showed her the site featuring “hardcore, full-on nude pornographic images,” the lawsuit claims. They were “horrified” by what they saw and suffered emotional distress, her lawyers added.
The court documents say that the pornographic website was an “inexcusable error” which rendered the dolls “unfit for their intended purpose”.
It’s a class action suit, looking for $5 million compensation.