From Ars Technica:

Streaming services say they make more revenue per user on average if the subscriber uses an ad tier

I was curious about that. I suppose it just means we’ll be exposed to ever more ads, of ever greater obnoxiousness, irrespective of what we’re prepared to pay until such time that the breaking point of our patience is reached.

With the degrading quality of these services, it’s easy to see why digital piracy is getting more popular - although apparently Amazon didn’t see many people quit or upgrade the first time they unilaterally put ads in their streaming service.